Google Glass, being as disruptive as it is, faces many roadblocks ahead, of which the most important one may be its social implications. In a recent interview with the BBC, Google executive chairman Eric Schmidt touched upon Glass, saying that there is no doubt it will require some rewriting of social rules.

“The fact of the matter is we’ll have to develop some new social etiquette. It’s obviously not appropriate to wear these glasses in situations where recording is not correct, and indeed you already have this problem already with phones,” Schmidt said.

Glass is already running into opposition, despite the fact it has just hit a public beta testing phase with its Explorers program, as many voice their concern about invasions of privacy and the distractive nature of such a device. Casinos, movie theaters, and strip clubs have voiced their distaste for such a discreet recording tool, with some saying they will ban Glass on their premises.

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