Google is now requiring that publishers that carry its ads comply with a European Union directive and ask their site visitors’ for permission before setting cookies on their computers.

Google spelled out the requirement in its new EU User Consent Policy for publishers that participate in services including AdSense, DoubleClick Ad Exchange and DoubleClick for Publishers.

“If your websites are getting visitors from any of the countries in the European Union, you must comply with the EU user consent policy. We recommend you start working on a policy-compliant user consent mechanism today,” said Jason Woloz, Google’s security and privacy program manager for display and video ads, in a blog post

Sites that target EU readers should already be asking visitors for permission to store cookies on their machines, under the EU’s ePrivacy directive. Browser cookies can be used to store a user’s web actions or preferences and the data is often used for behavioral ad targeting. Cookies can also provide convenient functions, such as storing users’ login data.

Read the Full Article: Source – PC World
Browsing Privacy: (PC World) – Google tells its publisher partners to comply with EU cookie directive

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