If you’re like most people, you share a lot of personal information with companies like Google and Facebook for the convenience their free services provide. In turn, these companies sell your tastes and preferences to marketers, probably for less than $2 a pop.

You read that right. The Financial Times created an online calculator to estimate how much your data is worth down to the penny. Mine is worth $1.55. Face it: Privacy is a commodity; even a form of currency. And everybody’s info is worth a different dollar figure – to marketers, and to you.

As the Internet of Things (IoT) proliferates, providing us with more connected gadgets, marketers will get to know you even better. Consider what your watch, your light bulbs, and your refrigerator can add to the conversation.

The advertising industry is already salivating over the Internet of Things’ potential. “The primary benefit of the IoT to marketers is the remarkable consumer data it provides,” wrote Marko Muellner in a ClickZ article. (ClickZ is a news site for the marketing industry.)

Read the Full Article: Source – PC World
http://www.pcworld.com/article/2871482/the-internet-of-things-and-the-currency-of-privacy.html

source not found