European banks and insurers could face new rules to control their use of “big data” to target customers with products after EU watchdogs said they would investigate the area.

Big data refers to companies or other institutions using digital information on consumer behavior from a wide variety of sources, such as their own databases, to make market predictions or spot patterns. The global financial services industry is expected to spend billions of dollars in coming years to improve their analysis capabilities.

But civil liberties campaigners have expressed concerns that use of such data could breach personal privacy. They also say it could be misused to discriminate against certain sections of the population in so-called profiling, for example based on age, gender, health or ethnic background.

The three EU financial regulators – the European Banking Authority, European Securities and Markets Authority, and European Insurance and Occupational Pensions Authority – will focus on the “opportunities and challenges” related to the use of big data, they said in a joint statement on Monday.

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Browsing Privacy: (Reuters) – EU financial watchdogs zoom in on ‘big data’ use

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