In the late 1990s, a single technology company became so unfathomably rich and powerful — and so hellbent on dominating not just its own industry but a massive and rapidly growing new one — that the U.S. government dragged the company into court and threatened to break it up over anti-trust violations.
The case was settled, and the company, Microsoft, agreed to play nicer.
But it turned out that the world had nothing to worry about. As often happens in the technology industry, what has really destroyed Microsoft’s choke hold on the global personal computing market over the past 15 years hasn’t been a legal threat but a market shift.
Just when it looked like Microsoft’s vision of the PC as the center of the tech world would lead to the creation of the world’s first trillion-dollar company, the Internet came along.
And it washed over the PC industry like a tidal wave swallowing a pond.
In terms of market value, Microsoft’s loss of power has long been visible: The stock is still trading at about half the level it hit at the peak of the tech boom 13 years ago. The effects on the actual PC industry fundamentals have taken longer to develop, but they are also now crystal clear.
Microsoft’s “Windows monopoly” hasn’t been so much destroyed as rendered irrelevant. Thanks to the explosion of Internet-based cloud computing and smartphones, tablets, and other mobile gadgets, the once all-powerful platform of the desktop operating system has now been reduced to little more than a device driver. As long as your gadget can connect to the Internet and run some apps, it doesn’t matter what operating system you use.
Three charts really bring home the challenges that Microsoft and other PC-powered giants like Intel, Dell, and Hewlett-Packard face in adapting to this new Internet-driven world.
First, look at global device shipments. For the two decades through 2005, the personal computer was the only game in town, selling about 200 million units a year. But then smartphones and tablets came along. And now they dwarf the PC market.
See The Full Article – Business Insider
http://www.businessinsider.com/windows-monopoly-is-getting-destroyed-2013-7
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