Secret, an app for anonymous posts that initially attracted buzz but drew criticism after a redesign, is shutting down.
The company, also named Secret, formally launched its app last year and is said to have raised between $33 million and $35 million in funding.
“After a lot of thought and consultation with our board, I’ve decided to shut down Secret,” CEO David Byttow said Wednesday in a blog post. Byttow said the app does not represent the vision he had when starting the company.
Secret had attracted more than 15 million users, he said in the post. Byttow will spend the next couple of weeks winding down Secret, he said. Funding will be returned to investors.
As of Wednesday, the app was still available in the Google Play and Apple App stores. The company did not immediately respond to comment further.
Secret let its users post comments to a feed like they would a status update on Facebook, but without their names attached. The app attracted attention early last year, as it was one of the first to pick up steam among a growing cadre of similar apps like Whisper and Yik Yak.
Read the Full Article: Source – Computer World