Apple, Microsoft wield privacy as marketing tool

Apple hasn’t changed its privacy policy in over a year — but on Tuesday morning the company updated its website with a fresh explanation of what that policy means, product by product, service by service.

The update comes just a day after Microsoft chose to reexplain its privacy policy and how it relates to Windows 10.

The timing of the announcements is coincidental, but also a sign that privacy is an important arena in which platform vendors must compete today.

One theme was common to both companies’ explanations: They want you to know that they emphatically do not read your email in order to target advertising.

Read the Full Article: Source – CSO Online
Browsing Privacy: (CSO Online) – Apple, Microsoft wield privacy as marketing tool

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